In a strategic partnership between the Saudi Arabian Industrial Investments Company “Dussur” and the American energy technology company Baker Hughes, Petrolite Saudi Chemicals was launched — a facility focused on providing innovative chemical solutions for oilfields and the industrial sector in the Kingdom.

The inauguration ceremony was graced by the presence of prominent figures, including His Royal Highness Prince Abdulaziz bin Salman, Minister of Energy; His Excellency Khalid Al-Falih, Minister of Investment; and His Excellency Bandar Al-Khorayef, Minister of Industry and Mineral Resources — along with senior executives from Dussur and Baker Hughes.

Our vision for this project was to deliver a holistic experience that reflected the significance of this historic moment. From crafting the event content and designing a launch moment that captured the mission of the new company, to managing all operational aspects — including facility setup, key area preparations, branded giveaways, and visual identity implementation.

With over 300 guests in attendance, the event was a resounding success, highlighted by seamless crowd management and carefully arranged seating — making it a memorable and well-rounded experience for all.