As part of humanitarian efforts to save lives and improve quality of life, the Saudi Center for Organ Transplantation, in collaboration with the Saudi Arabian Football Federation "SAFF" and the Saudi Professional League "SPL", launched the “Impact Lives” campaign during the Riyadh Derby between Al-Hilal and Al-Nassr, held at King Fahd International Stadium as part of the 15th round of the Roshn Saudi League.

The campaign aimed to raise awareness about the importance of organ donation and its role in saving the lives of patients with end-stage organ failure, as well as educating people on ways to prevent these diseases.

We activated the campaign through an innovative pavilion that offered a complete experience to increase awareness of the campaign’s goals. We also created a competitive atmosphere between the fans of both teams, adding excitement and engagement. This helped attract over 10,000 visitors, leaving a lasting humanitarian impact.